At the BMO Capital Markets Interactive Entertainment Conference on Thursday, Microsoft said it expects to hit a notable milestone with the Xbox 360.
"By the end of this month, we expect our global installed base to reach 25 million units, surpassing that of the first Xbox," said Mindy Mount, CFO of the firm's Entertainment & Devices Division.
She said that the milestone is still "only a start," as "more than three-quarters" of a console's sales occur when it drops to $199 or lower. Three current models of Xbox 360 range from the $199 base Arcade version to the $399 Elite version following an early September price drop.
Due to that drop, Microsoft said sales of Xbox 360 rose 42 percent month-on-month in the U.S., 62 percent in Europe and 500 percent in traditionally Xbox-averse Japan.