Late last night (and well into this morning), Activision, Blizzard, and GameStop turned a slice of San Francisco's Powell Street into a "Lunar Festival" for the launch of World of WarCraft: Wrath of the Lich King. There were cosplayers; there were dancers; there were face painters; there were ... lots of people eager to get their mitts on the expansion.
Several hundred fans turned out, including yours truly. Joystiq went, they saw, they... Liched some King? Okay, so they didn't do that – and no, it doesn't even make any sense – but they did take a whole bunch of photos ensuring that, if you weren't there, it would be sort of like you were. Only without the crazy lady from upstairs threatening to have everyone charged with misdemeanors if the event didn't get quieter. Seriously.