"Microsoft markets with TV adverts playing on the target audience channels such as Spike TV, Sci-Fi channel and MTV constantly. Due to Sony's weak marketing campaign many consumers are often left confused or even unaware if a game has even been released.
Case in point, there are consumers that are interested in LittleBigPlanet but are still confused as to if the game has been released yet. I was at Target the other day and saw an older gentleman in his late 40s asking when LittleBigPlanet would finally be released.
Considering how great LittleBigPlanet is, I am sure it will have a long and healthy life. However, Sony should take some cues from Microsoft. One thing Microsoft is very good at is building hype up for a game and getting most of the sales within the first week of the game's launch."