Sony New Zealand has announced a significant Christmas marketing campaign which covers their leading range of PlayStation platforms and exclusive software titles.
Spearheaded by PlayStation 3, the campaign will showcase the 'world of entertainment' that only PlayStation can deliver to all entertainment seekers, with both hardware and software set to be promoted through an integrated campaign that includes TV, online, experiential, PR, plus a strong retail presence, all in the lead up to Christmas.
Sony NZ also confirmed that it will be offering one bonus game with every PS3 purchased during the holiday season. Consumers will have the choice between LittleBigPlanet, SingStar ABBA (with microphones), MotorStorm Pacific Rift and Resistance 2, as and when each new blockbuster title is released over the coming weeks. All games are exclusive to PS3 and valued at $119.95.