As retailers like GameStop and Best Buy have begun to report an impact on their business from a hesitant consumer, it's increasingly difficult for the industry to feel recession-proof. Microsoft's Mindy Mount acknowledges this -- but feels the games biz, and Xbox 360 in particular, are prepared to withstand.
Mount says that by the end of this month, Microsoft predicts Xbox 360's global installed base will reach 25 million units, surpassing that of the first Xbox.
"It's a great milestone for us, but it's still only a start, when you consider that history shows that more than three-fourths of a console's sales come at a price of $199 or lower," a price point that the company reached just a month ago.
And consumers have responded; according to Mount, console sales increased 42 percent month over month, 62 percent in Europe and a hefty 500 percent in Japan. "Later today, NPD is going to release October sales... and we expect these numbers will show that we continue to outsell [PS3] by a ratio of two to one."