The game is bright, fun, fast, and runs on modest systems surprisingly well. And surprisingly bug-free for something out of the EA stable. Have things really improved in the Quality Control Dept at EA? Lets hope so, because with most EA titles, it's the bugs that hold them back, not the gameplay.
However the biggest danger to sales with this title is the fact that there will probably be an expansion pack, and that the best value is always to buy the combo pack that inevitably comes out.