Activision: Call of Duty Success Due to Internal Competition

Softpedia writes: "Recently, Robert Bowling, the director of communication at Infinity Ward, launched a somewhat heated tirade against Noah Heller from Activision, telling him to stop referencing Call of Duty 4: Modern Warfare, which was made by Infinity Ward, in all his interviews related to the launch of Call of Duty: World at War, which was made by Treyarch. Bowling even referred to Heller as the "senior super douche" in a blog post.

The senior producer with Activision has sought to calm down the waters by pointing out, in a Gamasutra interview, the way the two studios which work on the Call of Duty franchise collaborate and compete with each other in order to create the best product that fans can thoroughly enjoy."