Blu-ray may have defeated HD-DVD to become the HD format champion, but it has a long way to go before it can oust the traditional DVD in market share. In a step that may accelerate this process, ABI Research says that Blu-ray player prices will drop significantly this holiday season.
A price reduction will help Blu-ray gain momentum and make the format more attractive to consumers. According to ABI Research, players older than 6-9 months are widely available for under $200. Amazon offers the Samsung BD-P1500 1080p Blu-ray player for $206 with free shipping right now, and throws in a Hulk Blu-ray movie. Walmart will be offering a $100 gift card this weekend to buyers of the PS3, arguably the best Blu-ray player on the market.