In a new interview over at GI.biz, Sega A&R's head of content, Darren Williams, had some interesting things to say about Nintendo's Wii and the game industry in general. While Sega has been very supportive of the Wii, the Japanese publisher acknowledges that the Wii still presents its own problems.
Williams said that market for Wii is "still confusing" since "the average age of ownership is going to be a hell of a lot higher than I suspect it really is - because you've got the very obvious point of parents registering Wiis on behalf of their children."
He continued, "I think on one hand the Wii has become the most expensive board game on Earth - it's the kind of thing that families will play at Christmas, and probably won't play again throughout the remainder of the year. So things like Wii Sports, Wii Fit to a certain extent, that's great."
"As for the other consoles and how they're affecting the industry, Williams essentially said that the industry is looking for the Xbox 360 and PS3 to both broaden their audiences. "I think the entire industry is hoping that Xbox 360 can find a way to broaden its appeal, to go mass market. "
"But particularly everybody is waiting to see what PS3 can do. Can PS3 return to what the PlayStation 2 did in terms of installed base and the wider adoption of gaming?" he questioned."