Massively: "Linden Lab announced that it has signed on interactive design agency, Big Spaceship, as a key part of its strategy to rework the user-experience, user-interface and signup system for Second Life. The project has been dubbed the UX (User eXperience) project. Big Spaceship, in fact, has apparently been onboard with the Lab for some little while now -- we're only really just hearing about it.
We had the opportunity to steal a bit of time with Benjamin Linden (otherwise known as Ben Glenn) who is a Director on Linden Lab's User Experience team and talk to him about Big Spaceship's involvement. Ben is primarily responsible for the user interface design of the Second Life viewer. Along the way we learned a lot about the Lab's reasoning behind this project, the goals they were shooting towards, and how they intended to achieve them."