Machinima.com announced today that it has received $3.85 million in funding. These resources were provided by MK Capital and other private investors to help with business expansion. Machinima.com has appointed five entertainment industry leaders to its Board of Directors to complement this move, including Yair Landau, Joi Ito, Matt Coffin, and Mark Terbeek.
"Any company that is planning to launch a major video game or movie can't afford to overlook Machinima.com and its powerful reach in the gaming and entertainment communities," said Terri Perkins, media strategy director at Funcom, the independent developer and publisher known most recently for Age of Conan. "We ran an InVideo ad campaign on the Machinima.com YouTube channel when we launched Age of Conan and the results were impressive, exceeding 2.37 percent click through rates."