"Microsoft clearly has high hopes for Gears Of War 2. With no new Halo game confirmed, and one highly unlikely on the Xbox 360, Gears is the one new exclusive shooter that could draw in gamers and make them purchase an Xbox 360 this holiday season. Along with the new Xbox Live Experience and the lower prices, this game is the third element in the unholy trinity Microsoft hopes will punish the PS3.
Gears Of War 2 does have the capacity to shift units but my fear is that it's unlikely to capture the casual market in the same way LittleBigPlanet, Sony's great hope this Christmas, undoubtedly will. As impressive a game as Gears 2 may be, it is still just another shoot-em-up, a genre of game that the Xbox 360 is already blessed with an abundance of."