Europe-nintendo.com writes "Rare were the stars of the 5th generation. Releasing the famous Donkey kong 64, Banjo kazooie and Banjo Kazooie tooie, and of course the legendary Goldeneye. They made millions on the Nintendo 64, however this tempted Microsoft as they entered the console wars. They were snapped up by Microsoft for a hefty $375 million, the most ever payed for a gaming studio. However since their purchase by Microsoft Rare haven't yet made a truly blockbuster game, either in terms of sales or reception.
Grabbed by the Ghoulies and Conker reloaded were the first two Xbox games Rare made while under Microsoft's rule, both of which barely scraped along the average mark and neither of which sold particularly well, and Grabbed by the Ghoulies was the biggest flop in Rare's history. Rare's mass appeal on the Nintendo 64 was the massive casual market. Although the Playstation dominated the scene, the Nintendo 64 still had millions of casual gamers, games such as Banjo Kazooie and Donkey kong are the sort of colourful games that appeal to these gamers. One of the reasons Rare have underperformed on the Xbox and Xbox 360 is probably due to the fact that the Gamecube and Playstation are more appealing to the casual gamers."