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GI.Biz: Taming the Gorilla

For over a decade, the performance of Electronic Arts has been a key indicator by which the health of the games business as a whole is measured. The industry's largest third-party publisher for several years, EA has been seen - rightly or wrongly - as the lynchpin of the publishing business, a status firmly cemented by the embellished tales which named it as the "Kingmaker" that killed off Sega's Dreamcast and slowed early uptake of Xbox Live.

In light of that, what are people to make of EA's present situation? With losses growing significantly in the last financial quarter and around 600 jobs to be slashed at the firm's various offices and studios around the world, is this an indicator which the industry at large should be worried about?

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