Top
10°

Guitar Hero Invades Music Stores

As part of Activision's preparations for the release of Guitar Hero World Tour, the publisher is partnering with distributor Active Music to stock, display and demonstrate the game in a number of music stores.

Speaking to Edge, Active Music's Lee Worsley explained the reasons behind the deal; "a lot of guitarists and drummers tend to visit specialized outlets rather than the high-street to buy their instruments. This is a new market for Activision, they can see the potential of selling more copies of Guitar Hero by targeting a very specific customer, and they're obviously going to sell well."

Read Full Story >>
edge-online.com
The story is too old to be commented.