In all truth, Alex Kidd was actually never the official SEGA mascot. Instead, that role fell to Opa-opa, star of the Fantasy Zone games and a cameo player in the Zillion series. However, the Fantasy Zone series did not achieve that kind of fame necessary to launch Opa-opa into the stratosphere -- especially in America. The Fantasy Zone games had a dedicated audience, to be sure, but the platformer genre was certainly on the rise. Naturally, this lead gamers to look for a game which would allow them to make a direct comparison between the NES and Master System. By default then, the mantle of unofficial mascot fell to Alex Kidd, star of the ambitious platformer Alex Kidd in Miracle World.