A genuine legend says the industry needs to grow up, writes Jason Hill.
It's not easy being one of the world's most famous games designers. Cliff Bleszinski, the face of Epic Games, is both loved and loathed for his cheeky grin, brash demeanour and unbridled enthusiasm for creations such as Gears of War and Unreal.
Being in the public eye certainly requires a thick skin, Bleszinski says. "Gamers love you or they hate you, it's very polarising."