Newzoo study: Esports will top $1 billion in revenue in 2019

On Tuesday afternoon, Newzoo, a research firm that provides gaming information and analytics released their “2019 Global Esports Market Report” which suggests that, for the first time ever, the esports market will accrue over $1 billion in revenue in a calendar year. According to their study, revenues are expected to reach $1.1 billion, a growth of just under 27% from the year before. Of that $1.1 billion, is it estimated that 82% of that revenue will come from endemic and non-endemic brand investments such as sponsorships, advertising, and media rights. Sponsorship, according to the study, will make up slightly over half of that amount.

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