The EA Vs Activision war is the start of a new golden era

EA was the market leader in third party publishers for many many years, because they had no real competition they only released average games as people would buy them regardless. Activision then challenged EA, with Call of Duty to answer to Medal of Honour, EA released Rock band to counter Guitar Hero. Both company's are trying to one up each other, creating new franchises and vastly improving old ones...