LucasArts president Jim Ward has slammed publishers that fail to hit deadlines or budgets, targeting EA's delayed Superman as a case in point.
Speaking to UK trade paper MCV, he said, "There's an attitude in this industry that says in order to make a great game, it takes whatever time it takes and it takes whatever money it takes, and that that's okay," he claimed. "Well it's not okay – it's wrong. It's not okay in other entertainment businesses. In other businesses it's big trouble.
"When you have EA failing to bring Superman out with the movie, that's inexcusable. Moving games like Medal of Honor and Godfather out of the fourth quarter -– that's the old way of thinking and you can't do that any more."