PlayStation Spent An Estimated $28 Million on TV Advertising in October 2018

If there’s one thing Sony has not been afraid of doing this generation is spending ludicrous amounts of money on advertising the PS4 and the multitude of major games released on it the past few years. That tradition continued in October 2018 as they spent an estimated $28 million on TV advertising.

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PhoenixUp33d ago

I can barely turn on the tv and not get bombarded with PlayStation ads every 20 minutes

DarkVoyager33d ago

I just use streaming services so I don’t see many ads. I do get quite a few on YouTube though. Good to know that PS4 and their amazing exclusives are getting out there though.

PlayStationBrah33d ago

Streaming I’ve seen mostly RDR2 and PlayStation Vue commercials.

blackblades32d ago (Edited 32d ago )

Lol seen them, they getting ready for the holidays. Also seen election ads now those were annoying as hell.

-Foxtrot32d ago

Well people did say they didn't advertise much during the PS3 days

rainslacker31d ago (Edited 31d ago )

Its the most wonderful time of the year. I'm glad I don't watch much TV since cutting the cord.

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THC CELL33d ago (Edited 33d ago )

That's cheap for them maybe because they own many channels

italiangamer33d ago

Here in Italy you can see FIFA 19 and Red Dead Redemption 2 PlayStation ads everyday at all hours of the day. Nintendo too went big here with Super Mario Party advertisements. Xbox it's practically non-existent.

Relientk7733d ago

I've been seeing the Red Dead Redemption 2 commercial a lot.

DeadSilence33d ago

Stopped watching TV here in Portugal, it was more Playstation Stuff than actual programs Lmao

OtterX32d ago

See you at Lisboa Games Week on Saturday though, right? You know Playstation always dominates the show. :)

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