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More Than 1,000 Employees Working on EA’s Project Atlas Cloud Gaming Service

Electronic Arts revealed the name of its in-progress cloud gaming platform, Project Atlas, and discussed more details about the service and those working on it via a Medium post from Ken Moss, EA’s chief technology officer.

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DarkVoyager48d ago

I’m confused by this. It’s cloud native? What parts are processed locally?

FallenAngel198448d ago

Working at EA sounds like such an inevitable death sentence

Purrfection48d ago

EA has been around longer than anyone aside from Sega and Nintendo and are still one of the highest grossing publishers out there. It's always amusing to see how much hate they get yet most people continue to support them. As for closures and people leaving, that happens with every game publisher and 1st party studios.

CJQNSNYC48d ago

Every game publisher doesn't have the long and extensive history of acquiring fruitful studios, turning them sour, then finally shutting them down as their assets are stripped and repurposed. With their "pride and accomplishment" attitude, EA has more than earned the multitude of hate and mistrust they continue to cultivate with their underhanded business practices.

Purrfection48d ago

Well they must be doing something right to be around this long and still being one of the most prolific publishers out there.

Regardless of what people think I still view each game for what it is and make my decisions from there, just like every other title.

Chexs199048d ago (Edited 48d ago )

They have FIFA, Madden, NHL etc. That's primarily why they are still around.
The mass market NPC's swallow all of those sports games, with many not even knowing which company publishes it.
Most people in the actual gaming community are the ones who hate EA because of their shareholder-centric business strategies.

LucasRuinedChildhood48d ago

"Corporate Commando, reporting for duty!!!"

PapaBop48d ago (Edited 48d ago )

"Well they must be doing something right to be around this long and still being one of the most prolific publishers out there."

Yeah they caught on that sports fans will happily pay for the same game with updated rosters each year and monopolised the licenses leaving the little competition they have fighting for scraps. Minimal development costs, maximum profit.

They get hate because they buy out studios, strip them of their identity then bury them once the fans turn their back on them because they no longer recognise the games they create. Maxis comes to mind.. absolutely no Sim City fan asked for Sim Town Online edition, game presumably sold poorly and BOOM Maxis goes and joins the rest of the EA grave yard. Bioware is looking ever likely to be the next victim, stripping them of their storytelling identity and instead having them create what looks like a generic loot based shooter.

Heck even with all that, you could consider it "just business" and honestly, I couldn't argue but search up on what the Project Cars developers have to say about their experience dealing with EA. What EA tried to pull on them was nothing short of evil, they're rotten to the core.

Srhalo48d ago

"Well they must be doing something right to be around this long and still being one of the most prolific publishers out there."

Without FiFA and Madden they would have gone under years ago.

LOLcheeseORZ47d ago (Edited 47d ago )

Don't forget Falcom, Falcom are the true OG's of RPGs. There are other companies as well that have been here longer as well like Namco.

+ Show (4) more repliesLast reply 47d ago
FallenAngel198448d ago

Activision has been around longer than EA

XiNatsuDragnel48d ago

EA are known for scummy practices

48d ago
Switch4One48d ago

Okay but how does that apply to this particular article/story?
Is cloud gaming bad now?

gangsta_red48d ago

Yeah, I would like to know why also.

Team_Litt48d ago

I'd like to toss my hat in and find out why as well please.

CaptainSellers48d ago

I honestly hope we don't eventually go down the road of everything being streamed anytime soon, I don't really fancy paying a month several to subscribe to various publishers separate services, this especially just takes away any form of power or ownership from the consumer. The likes of MS, EA and probably soon Ubisoft and Activision trying to push gaming to towards live services and GaaS crap, no thanks.

Switch4One48d ago

I wonder why the daddy of current gen streaming gets a pass around here.

Some people seem to always be mad when the media credits others as innovators in the streaming field but then turn around and neglect them when they want to make cloud gaming seem like a bad thing.
Which is it fellas? Did PS Now pioneer this cloud gaming era or not? Y'all can't just want Sony to be recognized when it suits you and then blame everyone else when it's time to vilify.

gangsta_red48d ago

"I honestly hope we don't eventually go down the road of everything being streamed anytime soon,"

Won't be soon, but it's happening.

"The likes of MS, EA and probably soon Ubisoft and Activision trying to push..."

You forgot Sony, who already has there's out

Team_Litt48d ago

He didn't forget. He's just being selective on who the bad guys are.
Sony always good.

ShadowWolf71247d ago

Sony's not trying to push anyone toward that in any way. Context and nuance are things that matter.

gangsta_red47d ago

@shadowwolf
"Sony's not trying to push anyone toward that in any way"

EA, Activision, MS and anyone else the OP mentioned isn't either.

rainslacker47d ago

Its really the sheer number of services which makes me hesitant to support them. It generally makes it so smaller companies can't compete, unless they just put their wares up on the services provided by another company.

To me, the rise of cloud services coming to be a main way to distribute games, can in the long term potentially remove the traditional market, leaving gaming in a position of more cost effective means of making games. By cost effective, I mean, bite sized, lower risk, less high profile, etc.

if it remains an option, or traditional purchasing just migrates to it, like say we see with digital, then we won't see a fundamental change in the types of games being made. But even now, i'd say we see fewer high profile SP games than we did last gen, and most of those are from only a few companies. The mid-tier is becoming bigger, but new IP's are not as common, and its' more relying on established franchises.

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