Pure PlayStation: The UK's Advertising Standards Authority (ASA) has determined that one of Sony's adverts for PlayStation Now is misleading and needs to be changed.
Hopefully the same is done for the RDR 4K ad too.
I once bought Xbox live gold for a year thinking it was literally $5 a month. Should I sue Microsoft? I'm being serious.
Technically it was at $60/yr would be about $5/month. At $70/yr it is now closer to $6/month, lol.
Um no. Even when you do something like buy a subscription online there is a yearly price that is the lowest monthly rate. Everyone every where would be sued. Enough lol.
It only took until the second post for someone to try and turn this into an anti-MS topic. Ffs!
It is a poor graphic in that advertisement. I am not that cynical to think this was by design. Rather, I more likely believe someone in marketing was just a bit incompetent. But who knows. Either way, fix it for clarity. Problem solved.
What about this then? https://www.vg247.com/2017/... "These will be placed in the upper right corner on the front. There’s one for 4K Ultra HD, another for HDR, and one that says Xbox One X Enhanced. Microsoft revealed exactly what each of them means. 4K Ultra HD is what you’ll see on the covers of games that have a full 2160p (4K) frame buffer, but – and there’s the crucial part – it also includes titles that have dynamic resolutions or use checkerboarding techniques. This may sound obvious, but it’ll no doubt be a little disappointing to Xbox diehards who thought games would all run at a native 4K."
Sony solved this by using the pro advert that says Pro features dynamic 4k gaming. This way no need to worry about misleading someone with a 4k symbol. And of course there is the technical definition of 4k which is the resolution. Not native resolution, the resolution which is always 4k. It TSA all getting silly to keep track of really.
Apples and oranges.
"Apples and oranges." lol....no it isn't. It is the same exact thing.
Just couldn't help yourself, could you Nyxus? Have to 'protect' Sony and 'blast' Microsoft.. just had to, huh? Sad life, man.. sad life.
@ No Way: I'm just wondering what's the difference between those two. But instead of explaining you went for personal attacks, that's telling.
@No Way How is he "blasting" Microsoft by using Microsoft's own definition of 4K? There are two console companies with 4K consoles and they both utilize the same definition of 4K gaming. And yet when Sony uses that definition then it is misleading? Either you and giovanealex really don't understand what is being talked about or you simply choosing to be obtuse about it.
@ andibandit: I was replying to the guy complaining about the RDR2 PS4 ad, not the PS Now ad.
sorry my bad, will just edit out my reply
Xbox One S/X is the only console that offers 4k Ultra HD disk drives
"Xbox One S/X is the only console that offers 4k Ultra HD disk drives " Great....if you watch movie disks. I'm a gamer though. Movies I'll rent. 2 hours. Five bucks. Done. Doesn't really match up to console game if you think about it.
Technically upscale 4K is still 4K I’m temrns of advertiments. Otherwise half the 4K blu rays would not be able to be advertised as 4K.
Sure, then all those other games that use the same terminology can also be struck down and we can stick it to Sony. At the same time, we can stick it to MS which does the same thing with their 4K marketing.
No need. RDR 2 reconstructs all the way to 4K. Zero up scaling.
That is correct. A reconstructed 4k image is a 4k image. There is simply no way around it.
CB is the form of upscaling. It’s not a Native 4k image. And if it isn’t, it’s upscale. You could call it Faux K if you’d like “Cerny listed a handful of AAA games that prepared for the Pro via various techniques, though nine of the 13 titles on display used some form of checkerboard rendering. Days Gone, Call of Duty: Infinite Warfare, Rise of the Tomb Raider and Horizon Zero Dawn all use 2160p checkerboard upscaling,” https://www.engadget.com/20... “Given the recent adoption of checkerboard rendering for upscaling on the Sony PS4* Pro we thought it would be useful to explore the technique on Intel integrated graphics” https://software.intel.com/... “Sony Going With Checkerboard Upscaling on PS4 Pro Is A Little ‘Disappointing,’ Says Artomatix CTO” https://gamingbolt.com/sony...
@Kribwalker Checkeboard technique isn't upscaling . Do some research, man! https://en.m.wikipedia.org/... https://www.reddit.com/r/PS...
@gravedigger “The technique is similar to interlaced video, where every frame is split into two fields, also halving the amount of pixels that has to be rendered or transferred. Checkboard rendering differs by splitting the image using the checkboard pattern instead of splitting it by alternate line. The reconstruction filter used in checkboard rendering is often more complex than the typical deinterlacing process.” so they are rendering half the pixels then filling the remaining pixels with a previous image or an algorithm and checkerboard filter to render the remaining pixels. That’s an awful lot like upscaling, which is using past frames to fill the blank pixels in the screen. Checkerboard uses more processes to improve the missing pixels and give better quality. The method is not using a native image, rather filling the empty pixels, which is exactly what upscaling does. It’s suped up upscaling. Thats it
@Krib Yeah, but checkerboarding technique isn't upscaling. Keep spinning! As usual Xbone fans does.
Nothing wrong with RDR2. Ad for RDR isn't misleading because it clearly says at the bottom: "game OUTPUTS 2160p" Learn to read and learn what is NATIVE and what is OUTPUT.
I don't know about that kind of thinking. I'd argue that any advertisement that requires you to read the fine print is not "clear." If we went back to the pre Xbox One X days, and MS advertised one of their 720p or 900p games with a big fat sparkling 1080p on the ad with fine print, even the most diehard Microsoft supporters would have to admit it was misleading. When Sony or Xbox advertise like this, the goal is to attract people who don't read or understand the fine print. Even though it's not a big deal, it's still kind of shady.
in the UK the advert has small print at the botton of the advert stating that its 2160i so I doubt anything will be done...
It's not that different from Microsoft saying back in the day that the One S was the only 4k and HDR console. Technically, that's true, but it wasn't made entirely clear that 4k was limited to UHD Blu- Ray playback. Or even the recent "games play best on Xbox One " ads. That is strictly speaking Xbox One X, not Xbox One itself. I think the platform holders just like to be disingenuous in ways that can promote sales. It basically punishes you for ignorance. Granted, we're all educated gamers, but it makes you wonder how often you're misled in other industries about products.
This is about stupid people not knowing what a calendar is, and assuming the 31 in the PSNow advert meant that 31 new games would be added per month, instead of the more time honored recognition of a 31 on a calendar representing a month. But, just like the RDR2 4K "controversy", it's not the hardware makers fault that people are stupid and don't know what it meant by stuff. If anything, Sony has been pretty transparent about the 4K capabilities of the system. But I don't expect them to qualifty the 4K term in every single advertisement that exists, anymore than I expect them to make a big sign pointing out that a 31 number on a calendar represents a month, not the number of games one will get. I think that Sony should decline to change their ad. The UK ASA seems to take spurious complaints way too seriously, and I believe it undermines their effectiveness when helping to protect customers from real misleading advertising. make them do their investigation with the ad up, and then they will have to just admit what is obvious from a cursory glance of the ad, that it's referring to the month, not the number of games.
Because you obviously have more insight than the ASA. Maybe you should apply for a job there?
Well...I obviously have enough insight to recognize that a 31 on a calendar icon, is a pretty common representation of a month, and not a sign of a number of something that will be offered within that month. Might as well say that Sony is misleading the people by saying that every month is 31 days. ASA received complaints. ASA takes a look at the ad and says....well...maybe this common representation for a month can be perceived as something else. ASA instructs Sony to remove it so they can do an investigation. An investigation into what? If Sony is being misleading by using a common representation for a month? An investigation on how many stupid people there are in the world that may misinterpret this? hell, if there wasn't an article about this, would the ASA even receive complaints? Advertising is often misleading in some way, but in this case, it shouldn't be the ASA's job to protect stupid people from themselves. In any case, the ASA should do its investigation, then if they find cause, instruct Sony to remove the advertising, instead of expecting Sony to change a marketing campaign because a few people don't understand how to recognize common symbols, or learn more about what they're seeing.
That calendar with the number 31 doesn't serve any purpose whatsoever. On its own it doesn't have any meaningful or relevant information other than it being the number 31 with a few dots below it. That's the problem with this ad and yes I can see why at 1st glance and without giving a second thought some could associate the number 31 with the phrase below it.
Maybe it's just me being old enough to recognize a calendar icon. Kind of weird in today's emoji based world, but whatever. Seemed instantly clear what was implied, regardless of the text below it. My first thought when seeing it wasn't that it was referring to 31 new games being added next month, just that it was indicating that something was related to months in general, because that's how similar icons have always been used.
chrish1990, To be fair, last I checked, we can predict industry trends better than Wedbush Morgan analysts. rainslacker might be onto something.
Thing is, it's the icon Sony uses for the events tab on the PS4 Dashboard. It's a bit cringy that a PS focused site didn't realise that...
InfiniteLoop, "the Xbox One S outputs games (upscales) to 4K too..." Thanks for proving my point. I'm well aware that One S upscales games, but I'm talking about native support. The fact that it is unclear supports my argument that it was intentionally vague and disingenuous. Wouldn't you agree? Microsoft marketed it as the only 4K and HDR console. This was, of course, prior to the release of PS4 Pro. So what I'm saying is, if Sony advertises something as 4K when it is in fact checkerboard or upscaled, that is disingenuous in the same way that One S was advertised as 4K. Both are intentionally misleading, wouldn't you say?
Both are misleading, but that doesn't necessarily make it false advertising. Technically, if its output from the frame buffer at 4K, then its native 4K. It doesn't really matter how it derives that resolution. Even if it upscales in the frame buffer, then its native 4K. I know people hate to hear it, but that's just how it is. I've always said that the whole 4K marketing is all over the place, and hard to keep up if you don't really know much about it. But that's not really the issue here. The issue here is that Sony used a calendar icon, and some people complained that it was misleading because they thought that Sony would add 31 games per month. So, like I said, the issue is protecting stupid people from themselves.
the Xbox One S ouputs games (upscales) to 4K too...
This comment section is misleading me into thinking this is something to do with Microsoft....
Because they are usually behind all of this. That’s what they spend their money on.. negatively attacking competitors. That’s the difference of a company with a vision and a company that wants to dominate everything within a specific area.
Well the very first comment implies this has something to do with Red Dead Redemption 2. Guess that's ok?
Are you seriously calling him out for calling out those who are deflecting to Microsoft?? And how does that mean he's condoning the RDR2 deflection?
lol....he is the one being selective as to what off-topic convos he wants to address. If he had a problem with them all then could have called them all out generically. But he didn't, He specified the MS convos and ignored the RDR2 rehash. And he had to scroll past a lot of RDR2 rehash to get to the MS bullshit. So yeah, I think that about covers my response. Thanks.
The RDR2 deflection ended with the first comment and it's string of replies. Those that are redirecting towards Microsoft and getting more agrees than disagrees clearly show that the echo chamber is happy going to its defacto comfort zone of rescuing Sony by trying to vilify Microsoft yet again. If you people are so concerned then perhaps report MS like Pure Playstation reported Sony.
Which has nothing to do with why Fishy decided to ignore that deflection entirely. And there are plenty here on this site that are right there with you vilifying Sony and defending Microsoft. You are just too deluded to see it or just want to put up a front pretending to be otherwise. It isn't working either way. "If you people" Ah....I was wondering when you would pull out that particularly ignorant phrase out of your hat. I am an individual. I am not "people". And if you were not stuck in your own echo chamber then you would see my own take on Sony's ad not far below this post. And I've said nothing against Microsoft's ads. Instead you wallow in your own ignorance. With that, I'm done with your idiocy. See ya.
I already saw your stance on Sony's faux pas but what I am referring to is your thirst for Microsoft's blood in an article that has little to do with them. The fact that you acknowledge that Sony done goofed does not change the fact that you are part of the PEOPLE who are saying "YEAH !! WHAT ABOUT MICROSOFT!!" See? Why I said people? Because there's more than one of you people deflecting. So you and your people should go report Microsoft and be done with it.. . . . . . . . People.
"And there are plenty here on this site that are right there with you vilifying Sony and defending Microsoft. " Here we go again with your shtick. Again, I have no problem with Sony, it's their mindless defenders with whom I have a bone to pick. Again I invite you to prove otherwise.
Lol you mean like how you are triggered by the word people? Hehehe yeah sure okay bud. Still don't have any instances of me vilifying Sony in defense of Microsoft I see. Edit: oh hold up, hehe did you read shtick as s**t? Is that why you said triggered? Read slower next time bud.
Welcome to the "what about" culture.
It's not intentionally misleading though - it was a picture of a calendar - in fact, it's the icon that Sony uses on the default theme on the PS4 for the Events tab - so clearly a calendar... For a site called 'Pure Playstation', you would have thought they would recognise an icon off the PS4 Dashboard, would you?!
Intentional or not, it is a poorly placed graphic and it needs to be changed.
This is freaking ridiculous.
How many times has MS gotten caught blowing smoke up people's a$$ and the reaction is never article upon article about their misleading business practices. If you can't be bother to do a little research before you buy or sign up for a service then I have no sympathy for you.
Article upon article?? Good grief you fanatical types love to exaggerate. There have been a total of 2 articles including this one concerning this matter. Both articles were written by Pure Playstation who. mind you were the ones who reported Sony. This is a follow up article to update us.
Can see why its misleading even though it doesn't actually mean 31 games a month.
so one confused fool that took a calendar icon to mean that it was 31 new games every month = misleading, now?
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