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"Designing with marketing in mind" in Move or Die

From GameIndustry.biz: "The days when a game's fortunes rested on the few weeks around its launch are long gone. In a digital marketplace, the lasting popularity of a given product is roughly equal to the ingenuity of its creators; if they can generate new methods for attracting new players and keeping an existing community engaged, the sales can keep going for months and even years."

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