Mere weeks after UK supermarket and sort-of videogames retailer Sainsburys slashed the price of Xbox 360 Premium consoles to as little as £99.99 for the Arcade Model. But will UK rival retailer GAME buy up all their stock?
So this retailer selling the 60gb 360 at £144.71 and the Arcade for £99.99 means consumers there are paying roughly the same amount that US consumers have been paying. And with the fluctuation in exchange rates lately possibly a bit less. That's good, in my opinion, since from where I sit people in Europe get shafted on the cost of consoles and games. What sucks, though, is that another retailer buys the stuff and resells it for higher prices. Knowing that I don't think I would shop at GAME.
With the recent exchange rate fluctuations. Thats a premium for $234 and an arcade for $160.
That's not bad.
Uk has other factors like VAT (value added tax) to consider, essentially, 17.5% of that price is government tax.
I love how the 360 is £99-£150 and it only barely beats the £300 PS3, I dont expect microsoft are laughing now, considering they are most likely barely making any profit.
But that was yesterday on newspaper.
Taxes are on all the products. Its not really relevant to the discussion.
Why can't they just let the great price go to the consumer? Why do they have to rip people off at every given opportunity? Their bundles are always crap because they only seem to include games that nobody wants but they want to shift and their preowned game prices just take the piss because they are usually just a few pound cheaper than the brand new version. They rely on the fact that a few pounds makes all the difference to the consumer. Ok game gripe over.
I cant believe what GAME is doing isnt illegal, its madness
I hear what you are saying and agree, but why would pay a higher price at Game when most towns have a Tesco or Sainsburys? I think Game will just be stuck with lots of systems.
tescos an sainsbury's are probably selling at cost price to get more people in the shop so game are buying up all the stock for around what they will be paying to create shortages so anyone wanting a 360 will have to get one elsewhere
It makes me sad that these stores do this for just 360, it's no doubt this helps towards the increase in 360 sales so why can't they do it for other consoles too?
Sainsburys did have the Wii @ 149.99 the other week.
Hell yeah, I'd buy a PS3 for 99.98 ;-)
Most people would! I'd even try and see if it fit into my under-telly shelving for that price. Nice DVD player \o/
A console that can do so much for this cheap a price is really a bargain. Funny thing was 18 months ago i was having a conversation with a friend and telling him that when the new xbox is has just been released the 360 will be dirt cheap! Looks like they are dirt cheap now without any sign of the new xbox on the horizon!
The crazy thing is people still only after the wii - 360 still cant beat the wii even at £99!!!
what a bunch of w*****s game and gamestation are for buying up the cheap versions of these 360s is there not something wrong with that, i for sure will not be buying any thing else from them, and i would hope that others will follow suit.
the only reason I shop at GAME is because of their reward policy. I currently have over £125 of in-store/online credit.... for whenever I want to buy somethnig. By end of Christmas it should be near £150. Ill get a PSP for free maybe.
You must have been building that up for ages! That's quite impressive...
Its cold here in the uk. GOnna pick one up. Stick it under me matress. get me bed nice n warm. What else can you use it for, hmm door stop or maybe a paper weight.
if u include the power brick
cheap price for bad hardware doesn't sound so bad.
the hardware stopped sucking quite some time ago, I know the price cuts scare you poor thing.
Whats next after that pric£? whats beyond Fable and Gears, and mulitplatforms? This also makes £40 year LIVE fee 1 more size bigger. There's STILL another few years left this gen u kno. PS3 still with a hefty price, and STILL has many price cuts to look foward to.
Likely to be about 40pounds? Cheap hardware made up of cheap components. Will never buy 360.
Should limit sales to one per person.
they should make it 1 or 2 per customer, this is supposed to benfit the customer, also do they not automatically become 2nd hand once purchased, if they are selling them as new then this is surely illegal.
The 360 is going to continue to sell like crazy with these prices.
but what then? theres still a few years for this gen. they cant possibly drop the price any further. Apart from multiplatforms, fable2 and Gears, is there any life left? PS3 STILL has that PREMIUM price attached to it and has a price cut to look foward to way further in the future. No pun, the 360 will DEFINITELY sell like mad this xmas, no doubt
They might as well give it away.
its a great way of doubling sales figures thats a fact,not even seen the 360 for sale at asda only ps3 of late i wonder why.game shops have recently reduced orders on all 360 consoles this may be due to supermarket pricing.ms has to be careful if tesco keep pushing the 360 below hmv,game,etc these companys could give more store space to the wi and ps3, its happening already it could get a lot worse
Tesco's tv's are still dear, in comparison to other major retailers. But overall yes, the british public gets ripped off left right and centre.
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