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Edge: ESA Talks E3 Re-Revamp

The re-revamped E3 2009 will be "smarter," "less wasteful" and still have the buzz of large-scale E3s of years past.

So if we're just switching back to a big and noisy E3, what was the point of the last two years of rinky-dink E3?

Entertainment Software Association president Michael Gallagher, who didn't join the organization until after the move to downsize the event was made, washed his hands of that decision in an Edge interview. "I would just say we're doing the right thing, right now. It'll be the pre-eminent show in North America, it'll be the must-attend show of 2009, and that's exactly what this industry deserves."

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