The Italian branch of Sony didn't want to feel left behind by Marvel's Spider-Man's hype train in New York City, so they came up with a... hype bus?
lol, that's cool. I love when companies do stuff like this to help generate buzz. Sadly we don't see it often enough.
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Sweet. It need to be done when the heavy hitters come out. I still remember Halo 2 (maybe Halo) where they had a motorcade and masterchief hoopla... Would like to see the with UC, GoW, etc.
That is seriously epic.
Waste of money
Is not your money.
Marketing costs money. If it's effective it's not wasted.
Considering the old model and the lack of markings, they rented this from a decommissioning plant for very cheap.
Sony's marketing for their big AAA exclusives are awesome :) Can't wait to see what they do for the next one.
Holy crap. In ever in terms of outlandish promotion, Spider-Man definitely takes the cake. First a metro car in NYC. Now they're throwing a bus into a lake in Italy. Yeah. Wow.
Watched it on YouTube just now. Gameplay is like a movie ....... fantastic.
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