Joystiq writes: "Just a few minutes ago we got off the phone with ESA president and CEO Mike Gallagher. We had 10 minutes to ask our list of questions about today's announcement that E3 2009 would return to the show's over-the-top roots. We covered a range of topics: from booth babes to how this new show will avoid the pitfalls that brought us the downsized E3 in the first place. This will be Gallagher's first time being in charge of a "real E3" since taking over for Doug Lowenstein two years ago.
Joystiq: If you had to give E3 2009 a six word or less tag line, what would it be? We went with "The b*tch is back" this afternoon, but what's yours?
Mike Gallagher: The must attend event of 2009
What is the anticipated attendance? Is there a cap?
MG: No cap, we have expectations that it'll be higher than the previous two years. It could be in the neighborhood of 40,000 or more. We're not focused on the turn of the turnstiles, but the success of the event."