"There is little doubt in-game marketing is growing. IGA Worldwide, who claim they are "the independent leader in the expanding in-game advertising market" said its in-game advertising network now reaches 30 million gamers on four distinct gaming platforms: the PC, Mac, Flash, and the PlayStation 3. They have created development kits that permit game developers to take sections of their games and designate them as capable of displaying ads.
The question is will the artificial world of the game mix well with these intrusions from the real world in a synergy that makes the money-makers happy and the gamers content? Or will these in-game advertisements consume the imaginative world of the game like a plague, destroying the aesthetic with crass tackyism."
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