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A new report shows women are more likely to spend money on in-app video game purchases

Females are 79 percent more likely to complete an in-app purchase after installing a mobile game. This finding comes from a new report from Liftoff about mobile games

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-Foxtrot92d ago

Well yeah most woman don't give a shit about video games that matter

Candy Crush, Angry Birds, Cooking Mama, other shovel ware

Why do you think you have all these surveys now saying "women make up over half the gaming market" or "there's now an equal, if not more, amount of female gamers now in 2018"...that's why. As mobile gaming went up along with the huge splash the Wii made back in 2006 towards more casual games this is what happened so of course most women are more likely to buy in app purchases.

Felix_Argyle_Catbro92d ago (Edited 92d ago )

Well said. I hope that people who play more "casual games" eventually end up playing better games.

letsa_go92d ago

Just another example of women ruining games! haha /s

Gh05t92d ago

Maybe its just me but this seems sort of obvious. There are plenty of impulse purchase studies and women have been more likely to buy smaller priced purchases then men, Men tend to impulse buy larger cost purchases.

I guess I want to know though is do men who do purchase on mobile games spend more. For instance I bet more women buy the $0.99 purchases but I bet more men buy the $25 - $50 in app purchases.

Derceto92d ago

You needed a report to figure this out? lol

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