Females are 79 percent more likely to complete an in-app purchase after installing a mobile game. This finding comes from a new report from Liftoff about mobile games
Well yeah most woman don't give a shit about video games that matter Candy Crush, Angry Birds, Cooking Mama, other shovel ware Why do you think you have all these surveys now saying "women make up over half the gaming market" or "there's now an equal, if not more, amount of female gamers now in 2018"...that's why. As mobile gaming went up along with the huge splash the Wii made back in 2006 towards more casual games this is what happened so of course most women are more likely to buy in app purchases.
Well said. I hope that people who play more "casual games" eventually end up playing better games.
Just another example of women ruining games! haha /s
Not this woman...
Maybe its just me but this seems sort of obvious. There are plenty of impulse purchase studies and women have been more likely to buy smaller priced purchases then men, Men tend to impulse buy larger cost purchases. I guess I want to know though is do men who do purchase on mobile games spend more. For instance I bet more women buy the $0.99 purchases but I bet more men buy the $25 - $50 in app purchases.
You needed a report to figure this out? lol
Women off wasting money what a surprise lol
Aesthetics... Have you ever taken a woman shopping? This is common sense, how much was wasted on this study?
So women are to blame for the rise in microtransactions? Gotcha.
Go on empower yourselves.
Well it’s not like it’s her money. What’s hers is hers and what’s mine is going to eventually be mine again after the lawyer wrecks her lawyer. Positive thinking.
You are naively optimistic if you think you are going to win in female dominated courts.
The headline should read: A new report shows women are more likely to spend money. Period.
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