From the review, "Pop Cutie! Street Fashion Simulation is a hidden gem. It didn't arrive on the DS with a huge fanfare, and appears fairly unassuming, but is really a wonderful way to spend a day. It combines a store management simulation with a keyword collection aspect that will keep players' attention even after they've beaten the game and become the top designer.
Don't be fooled by its appearance and title. Pop Cutie may look and sound like a game for girls, but once you start playing, you'll see it is a gender neutral simulation that anyone can enjoy. I highly recommend simulation fans take a chance on Koei's fashion designer game..."