ScrewAttack: "I'm beginning to notice a trend in gaming that started in the last generation. The current gaming scene was set when Sega officially dropped off the console scene and left Nintendo alone with returning rookie Sony to vie for gamers' hearts and wallets. Suddenly, newcomer! Microsoft emerges on the scene with the allegedly ill-fated Xbox! Western developer after developer failed to harness the medium of video games. Could the software giant, Microsoft, POSSIBLY make a dent in the gaming scene? As it turns out, it could! Touting the ludicrously popular Halo series and harnessing its own branch of the market for sports games, the Xbox became THE Western console that wedged gaming into the modern popular culture scene. It seemed that the standoff would remain a triangle of contenders."