During its launch month, God of War for Sony’s PlayStation 4 raked in $131 million in digital revenue alone. The sales data comes from an article on ‘The maturation of narrative in video games’ from market research company SuperData.
I'd really like to know how much the game cost to make and how much was used for advertisement.
The game probably costed somewhere of 50-80m to make. Marketing is probably 50%-70% of production budget. So it could be anywhere of 75-136m total cost. However it's quite difficult to estimate since teams grow bigger later in production, parts are outsourced, then there is expertise from other studios that could have jumped in. Additionally for marketing the push has been mainly online and cinema ads with some commercials. I guess most important looking how the revenue was over 300 million in its first month and sony gets about 2/3 since they own the studio and distribute the game it is clear the game has been profitable after the first month. Maybe 64m dollars profit, or maybe 125m profits. Every sale after the first weekend actually is increasing profit so it could be at 200m profit by now. But you don't have to believe me. I'm just a guy online. My advice. Go play the game, be part of the narrative.
If they made horizon for 40 million, GOW is probably in the 40-50 million range as well. Probably another 20-30 million in marketing, but some of that was probably wrapped up in ps4 marketing as well. Basically, the game is already making money. Same thing happened with horizon. This is only digital revenue, not including physical sales. Goes to show that SP narrative games aren't as complicated as.one person wanted to have us believe.
I don’t think it was ever about single player games being complicated. Some just don’t want to do anything unless they can make people pay a subscriptiom for it. Multiplayer games you can do that with and people are more willing to pay it for some reason. Not me, but also you’re not going to get someone to pay a monthly fee to play a single player game. At least I would hope not.
Fully deserved. The genre is alive, kicking, very relevant and impactful
It's great, but I wish I hadn't platinumed it in the first week. It would be nice if they announced some DLC, even something for gear grinding, similar to what's already available, but just decked out with more gear, harder bosses, etc. Idk. I just want more.
@Bahamut New Game Plus mode was promised in E3. Hopefully is is released soon.
LOL are you trying to imply they never made money? It sold 5 mill in one month, it's been a massive success.
You're like that guy in exams who reads a question, knows exactly what it means, but writes something else down because that's what you revised. Lets try again. He just wants to know how much the game cost to make and how much was used for advertisement. If you haven't got the answer, jog on.
Pretty sure Corey Barlog is not hurting for money these days. Well deserved.
god of sales
unreal that they likely covered development and marketing with digital revenue alone. Crazy also that they likely have seen profit from only the digital revenue stream! I would estimate this was roughly $80+ million to create and advertise, now add all the sales from physical media/custom PS4/Collectors Ed. and wow! GOW may be the template for future Sony 1st party releases: Game/Collector statue Ed./Custom PS4. It seems to be good business so far.
We made bank boy!
"During their respective launch months, The Witcher 3 earned $69M, Uncharted 4 made $56M, and God of War raked in $131M in total digital revenue. These results show that there is a significant demand for narrative experiences among gamers.” Take note EA. If you make a quality single player title, profits will come from it. It's insane how GOW managed to beat both Uncharted 4 and Witcher 3's combined revenue in their respective launch month. Congrats to SSM.
What's even funnier is that If EA got their shit together and put all that money into an internal super team, gave them all the time they need and creative freedom to create a brand new SP game they would be able to to go toe to toe with the likes of Rockstar's GTA in sales. But I digress. As for GOW what more can I say its was a true juggernaut of a game fully deserving of all the praise and sales it gets.
I still can't believe we have no Star wars story based games yet. Why the literal [email protected]$# has EA squandered such a golden opportunity. We have 2 battlefronts... This is Star Wars for crying out loud! I wish Disney would dish out the license rather than going exclusively with EA.
A God of War type of game doesn't come around very often. When it does it's great but when it doesn't, it's a waste of 5+ years of resources. EA/Ubisoft/Activision are not going to allow one of their teams to spend that much time on one game that could potentially be a dud. They'd rather put out multiple games that cost less that have a built-in revenue stream. For example, if Sony were to leave the hardware business and put their games on all other platforms, do you really think we'd be getting games of the quality as Horizon, Uncharted, Last of Us, God of War? No we wouldn't. Sony wouldn't let their studios spend 5 years per game and certainly wouldn't get the huge budgets or the leeway. The only reason it happens now is because they need software as a differentiating factor for their hardware. That's why I find it funny when people say they should put their games on all platforms. Sure they'll sell more but the quality won't be there. Pubs like EA aren't idiots. They don't make games like Sony because they can't. They choose not to.
Firelogic, Thats why I specifically said that they should form an internal team comprised of their top talent and and not to taska n existing team on that project and thus disrupting their normal business.
@fire I won’t ever say that Sony should put their games on all platforms. Yes that’s why we have such amazing exclusives. The other 3 take the easy road and make bad games that have a constant revenue stream. I want to see that model die but people keep buying into it. @mkis007 It does make you wonder doesn’t it? Lots of wasted potential for sure.
While that's probably true eat still make around GTA type sales overall by releasing 3+ games in the same time frame it took to make GTA. Many of GTA sells we're cross gen. Ppl buying it last gen then buying it again when they bought a next gen console (me included) and I'm willing to bet money at least 30% of GTA sells we're cross gen rebuys
That's absolutely insanity.
With those sales numbers SSM and Cory Barlog's team should be able to do just about anything they want with the next several games in the series. GoW was an amazing experience and I can't wait for part two of the story. Really hoping for a 2020 release. 1 and 2 were two years apart. Let's hope.
But bear in mind that expectations are already high (like skyrocket high) for the sequel, so SSM has a really tough job. I wouldn't want to be in their shoes right now.
How many copies is that? Sorry, too tired for math right now.
if it's 131 000 000 dollars purely from digital sales of the game, at 60 dollars it would amount to 2 183 333 copies
2.1 million seems about right. Sony said about 43% of software sales accounted for digital. And they sold 5 million in first month. 2.1/5 million is 42%
That will be about 2.1 million plus for digital alone for the first month
near one million digital sales I reckon
You should buy your games somewhere else fella. It seems you're getting ripped off :p
Something in line whit 2M, i think.
I bought it digital for sure. Digital 4lyfe
That's about 2.1 million digital copies sold. What was the retail? This gives good insight to ps4s digital to retail sales ratio.
There was 5 million copies of GoW sold on it's launch month. So, i think it's around 40% digital.
Ya I seen it. Digital does a lot better than many ppl realize
Damn wtf is up with the down votes? What's there to down vote?
Because this is only about digital. Retail copies have been posted already. More retail copies were sold than digital
Okay.... don't see how that's worth a down vote but okay. I didn't expect digital to be ahead of retail I just wanted to know the ratio for it tells the ratio of the industry as a whole. You ppl acting like it was an insult or something. It was a simple damn question and unique guy had no issue answering it. You ppl always looking for hostility and when there isn't any.
Man now I hope this game goes head on head with RDR2!! Let's go GOTY 2018. As a side note, cant imagine how much revenue TLOUp2 will generate!! With 100 million install base, let's go Sony!!!! Bring them quality SP games.
That’s amazing!! Good work
Very well deserved.
Mass Effect Andromeda could've made a billion if they were made by SSM
Is Mass Effect Andromeda really that bad? Inpsite of its flaws, i liked it.
The story is horrible, IMHO. It's like someone decided to make a tween novel version of a space opera game. You've got all of these people dealing with emotions like they're teenagers rather than trying to save the world. It wouldn't be so bad if it wasn't so prevalent. Not to say there weren't moments of emotion in the other games, but their underlying drives weren't focused on those, they were focused on things like curing the biophage and the implications behind such a thing or finding a new planet for a whole alien species who were unable to stop fighting the non-organic life forms they themselves created.
Very impressive and well deserved. I am still playing God of War and is amazing how good this game is from combat to design to storytelling. It is a powerful master piece. God of War has become the icon of single player games. In a time where single player games have been attacked by EA and Microsoft, Sony and Santa Monica have proven them so wrong. GOW proved quality single player games are highly profitable. Some companies develop low quality single player games and expect to have a big profit and when that fails they attack single player games. The problem is in the companies developing low quality single player games not in the genre.
A game like this one doesn't need excessive marketing to sell, too much lost money.
Jesus well done Santa Monica and Cory Barlog
man this was such a fun game, can't with for NG+ :D
This pleases the Gods since this new interpretation has potential. Bring on the crazy over the top sequels and let more Gods bleed!
It's a great title I am glad to see that it sold well which means a great sequel should be in the works and coming out. I am curious to know how the numbers are between God of War and Detroit .
I paid like 80 something because this game truly deserves it games like this is what really truly piss me off about microtransactions.
The physical sales add up to maybe double or triple this gross profit
EA: But but people don’t want story driven games
good for it ... even games on consoles i dont own that are single player i hope for good reviews and numbers ... single player games represent!!!!
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.