Technology initiatives come and go. Some have proved resilient and useful, like USB, HDMI, and the good old PCI bus.
The hallmarks of successful tech initiatives are threefold:
* They often start with ideas from a single company or entity.
* They achieve widespread adoption because they're either adopted by standards bodies, have special interest groups that handle the licensing, and offer very low cost or free licensing.
* Users find them useful and ubiquitous.
That very last sub-point is often forgotten. A tech initiative or standard may have all the ingredients except being easily available. For example, it might exist only on one company's platform.