This gameplayer examines the lack of faith that Sony have shown in their biggest game in a long time, with poor marketing and a range of other bad decisions seeing it launch with critical hype, but little else.
Sony just screwed your arse.
There is a lot of truth to this article. Sony really should be doing more to show off how good this game is to people who don't actively hunt through games media to find out what is good... which is a huge chunk of this audience
even the jonathan ross show was talking about the game it seems others are doing the marketing for sony! LBP is on everyones lips at the moment good or bad controversy helps sales gta is proof of this
Yeah, I think that the recent publicity is doing more for this game than more advertising would do. It's gotten a lot of exposure through non-traditional channels. It's still going to be an overwhelming success. I don't think Sony or Media Molecule have anything to worry about.
Why don't so many others? This is a simple case of getting advertising and publicity for the game without having to pay for it. Sure they may actually be scrapping out a bunch of discs but in the end, the money they would have paid for this much advertising would have been ten times the amount they are spending on a bunch of dud copies. This game will sell like hot cakes next week. And, can anybody confirm this, I got an email today saying that Best Buy had copies in stock at the the store and are releasing today. I live in North America.
sony has been promoting this game continuously since the last e3. i think their promotion budget is as big as any previous ps3 game. there are bundles, tv ads, headlines (the game was used to headlin e3 07. e3 08, gdc and tgs), roadshows, betas, press interviews. you will also find most of the tv ad campaigns only start when the game has been released. the games promotion budget might not be on a par with halo but i think it is at least on a par with any other game out there. furthermore, the muslim contraversy has worked wonders.. this is fantastic pr- you can't even buy this sort of publicity. how many games make cnn, bbc news? it's not like little big planet is promoting guns or violence - the problems with lbp will not deter parents from getting the game for their kids. and how many people are going to cancel a preorder because of a two week delay - they waited two years for the game i think another two weeks is not going to hurt. another stupid article by a stupid journalist. only downside is how it affects mm relations with sony - this is what the journalist should be investigating. seriously i am so fed up with the stupid journalists in the gaming industry. and the swearing is also very bottom draw for a journalist.
its on the news for being racist I dont think that is going to help the sells of the game much. The average joe and his mom never heard of the game before so all they know is what they see on the news. Kids asking for this game for x mas now are less likely to get it cause what parents have seen on the news
it's not on the news for being racists. it's on the news for having a song that contains words from the quaran. the song is by a popular singer and the song itself is sensitive to islam and muslims. the patched disk no longer contains the song. what sony did has gained respect from muslim people - it shows sony is sensitive to muslim issues. there are no muslim boycott so i have no idea where you got this lbp is racist idea from. do you really believe that parents will regard the game as racist because it USED to contain a song that had words from the quaran?? almost every parent will think it is a storm in a teacup.
Its been on most news networks and in most newspapers around the world because of the delay and Qur'an problem so plenty of freen advertising! Rob
I think so... no prime time adds, just going by word of mouth but word of mouth is fine if you got 4 to 5 months, but the run up to xmas is here where are the cute little ads runnin on my tv no where. seen so many xbox ads but nothing at all for the ps3. Shame cause i would love sony to put some money behind this game and make it a multi platinum seller!!
Atleast now we know you're a sony fanboy.
at least we know you are a product of a sister and her brother having $ex and out popped an retarted xb0t....
Where did he say anywhere that the PS3 was the superior console? He just said Sony should advertise it with adverts like MS have done. Seriously, if saying that to you is being a Sony Fanboy, you must be a Xbox Fangod.
Thought I'd just pop back in to let you all know real quick how things are going for the PS3 and LBP over at the Gamestop where I work. Between our store and two others in the area(all Xbox supporters), we've managed to tell countless unknowing parents how this game should be avoided because of all the bad things people are programing into the game(pensis's and what not),and that their little Johnny and/or Suzie should not see such things. HA,you would be suprised how many sales I have shifted from the POS3, to the 360s and WIIs. Little penis planet won't help the PS3 in our local Gamestops Sony tards,as long as I have anything to say about it. Suck it N4g and your Sony butt boy cult following.
Slightly dramatic article, even more dramatic headline. Not overly keen on the use of profanity either, you don't need it to get your point across.
very true mate
on opinions there. I think profanity as a tool for impact is quite powerful when used properly. And the impact in this case was just that. I also like being talked to like an adult. I always think it is funny that you would support games getting R18+ classification and then whinge when someone uses a curse. Not you specifically but I see it a lot. Music and film media are rife with profanity as they have been talking to a mature audience for a long time. Gaming is only now been asked to be taken seriously, and asking media or writers to rinse their articles of mature content doesn't seem like the right direction. I understand your opinion guys and have no qualms about it, just thought i would through my 2 cents in as well.
agree, lets keep profanity in the open zone, the difference between the good article and the average article is the use of words, and profanity just make the writer looks like a childish chump.
It is too dramatic, true, and we'd also get the point without the swearing. But he has a point nevertheless. I love LBP, I spent 4 full days creating my level (and lost a lot of money not going to work that time btw :).. Can't wait to get the full version. But since I'm a proper gamer - I've had my console since launch, have dozens of games, I'm reading game news daily, watching trailers, going to game shows etc - I knew about LBP looong ago. And I know lots of people did. But on a couple of occasions recently, I found that casual gamers or people who don't own a console, yet play at their friends' ones from time to time (potential console buyers imo), have no idea what LBP is. I've seen a few ads on TV (uk), I've seen some in the press - ok, online is full of LBP, but not really mainstream. And I must agree that it should be bigger. I know LBP will do good anyway cuz it's a marvelous game. But it could do a lot better with a massive campaign. I was recommending it to many people cuz I played the beta, and was surprised that some of them haven't heard about it before. And they should! Everyone should try it imo. Everyone knew GTA4 was coming, even people who don't play games.. So bottom line is, the article is too dramatic and the guy is overhyping it, but the idea came from a good point.
I agree that movies and whatnot have profanity, but when was the last time a journalist used it when writing about one? I don't recall seeing that very often if ever. Well, at least no respected journalist does. There's a fine line between a movie containing profanity and shooting for that 'mature' audience, than some hot headed reviewer/journalist saying, "That movie lost all [email protected] credibility..." It doesn't happen. I get your point, but your argument and logic perpetuating said argument are both flawed. If it doesn't seem like the right direction for gaming, should we ask journalists of other subjects to start swearing so we can all feel like we're being talked to like adults? And yes, I swear more than the average family of five; but when writing, it isn't needed. In fact, it often makes you look less intelligent. A good vocabulary goes a longer way than a tasteless use of explitives. Rhetoric ftw.
lethal knocked it on the head there. profanity shows a journalist cant find any other other words to express a feeling other than that of slander, which is not a sign of a good journalist. like lethal said you cannott compare adult language in films or music to that of an article for instance. the use of profanity in say music is aimed for dramatic affect and is to reflect the nature of the artist. journalism is the intellectual insight of a writer on a topic and the dramatic impact intended is to a different context, not to spark emotions in the reader but to provoke insight. profanity is just not needed. again profanity just portrays the writer as a childish person. just because the topic is a game doesn't mean we have to write about it with say a childish attitude or style although some people would disagree i'm sure.
I agree with fishy about not needing the swearing however it does let you know that this is not a real journalist
I don't even think the majority of people who will buy this game will even find out this was recalled in the first place.
LBP is a great game end of story. Any gamers out there want to say they didnt know about it? Its only been on commercials, little tiny billboards, a whole line of gear, every major gaming site, sonys press conference.. Oh my gosh it got delayed lets bash it and Sony because thats what we do....
you sure made a big effort to misinterpret this story didn't you
I'm confused as to why you got disagrees, Slap, and why he got agrees...
Well they managed to get it on some major news channels. I'd say that's quite a bit of publicity. They've never advertised games as much as MS have with Halo 3, Gears of War, and it's really a shame, especially for online games. Wipeout HD and Warhawk, for instance, whilst being some of the best games on PS3, haven't sold a million copies (Warhawk player count is 700,000 and very few of those are actually active players). I think Warhawk's still going strong, but the number of servers seems to drop off every day, then pick back up for a couple of weeks when an expansion is released. The online death of games makes me sad :(
The lack of promotion is true, at least in Australia. All my friends that own PS3's have only heard because of LBP because of me, hell I'm doing a better job at marketing than Sony are in Australia. I'm pretty much forcing them all to buy it so I have people to play with. But not everyone with a playstation in Australia is going to have the blessing of me encouraging them 'friendly' to know that this game is awesome. So many people are going to miss out on this experience if Sony doesn't inform every damn ps3 owner out there that they need to own this title. So many sales will be lost if half of their target market doesn't even know this game exists. I'm doing my part Sony! But I can't do it all for you.
Nope, just like all Gameplayer articles. Not a good read. LBP will get its share of advertising, from what I have seen Sony often advertises on the internet, billboards/signs,and magazines. MS tends to go straight for the commercials. And the drama here, ugh. EDIT: Sony has to play it safe this gen, they are a big company but have spent a lot on the PS3, they can't all be MS. The game is doing well score wise and the gamers will help initial sales, then Sony will advertise it when everything is a go. You have to remember casual gamers don't care when a game comes out, Sony is still playing heavy on Uncharted and MGS4 since non-serious gamers may not know about them and they are good entry points. I hope this makes sense, Sony pays more attention to marketing then a lot of people think. They are long term with their thinking.
I think you have been very narrow minded here. It is really hard for gamers not to think like gamers. But trust me when I say that Sony should be making a splash with this game like it is is the new Bond. Ask around your town and see if people know a new bond is on the way, and then ask if they know about LittleBigPlanet. I reckon you'll get a pretty good idea of how small relatively (and that is the key word) Sony's promotion of this title as been. Then again, I am from Australia too - maybe it is different overseas?
"with poor marketing" I think the marketing has taken care of itself.
96 on metacritic 500,000 strong (incredible) beta front cover of every PS3 magazine (basically) and big mentions mentioned on the news and in papers praised on every game forum and site TV ads in Japan... im sure some will air in EU and NA too ....article fails
So that's marketing for you?
...yeah how about we talk when LBP sells 1 mil first day and you end up crying your eyes out hmmm?
Well, as Fishy Fingers pointed out... the article was a bit dramatic. Though I suppose that's nothing too new from Gameplayer. Not that they're a bad site... just often a little dramatic. Has Sony done all they could to market the game to the masses? Maybe not... but I feel they've done alot better job with this game than they have with any other so far this generation. It's true, it doesn't have the marketing push of Halo 3 behind it... but in my opinion that was excessive and would be for any single game. A part of me is almost glad it hasn't been shoved down everyone's throat... even though that may have benefited Sony in the end. It's just that as a gamer I almost feel as though some advertising campaigns overshadow the game itself. While it's in a company's best interest to get your product out in everyone's faces... there's a perhaps selfish longing in me to see a title that is able to sell on its own merits. Word of mouth. Genuine interest that spreads like wildfire as opposed to some sort of MTV subliminal messaging system. And while I mention Halo, it's not meant to be a knock on that game at all. It's just the best example of a game that was put forth with a huge marketing blitz. What am I suggesting? I have no idea. It could be that I wish for simpler times. I guess in some ways I feel hype is better when it's generated by the fans instead of by the companies churning out the products. All I know is... whether Sony's been pushing hard or not... LittleBigPlanet has made it into newspapers and mainstream media where video games are almost never featured. There's no telling what could happen, but I think this could turn out to be a game that sells itself. Could be wishful thinking because I love and title so much (was in the beta) and see it as something really rare and unique. It has a sort of magic to it that alot of games these days seem to be missing. The best way I could put it is to say that it has its own identity. Its own soul. It just manages to stay so far from generic offerings, and yet somehow maintains its simplicity. I was watching Gametrailer's latest Bonus Round earlier and I found ir interesting what Michael Patcher had to say. His predictions may often be inaccurate, but he talked of how even his wife is looking forward to LittleBigPlanet. They have four controllers and plan on all playing together with their two daughters as a family. Yes, this is only one case... and it might mean nothing. However, there's a chance that it could just be another testament to LittleBigPlanet's draw. I have little doubt that it will sell well to the hardcore. Though I don't claim to be able to predict the future. I just very strongly believe it's already resonated with the core gamers. In my mind the real test is if the game pulls in the non-gamers. I think it has alot going for it and in my mind it stands the best chance at netting the core and casual markets this holiday season out of any other title. Again, these are only my thoughts and feelings though. A mere opinion in the mass of opinions. I really do wish to see this game succeed though. I'll have a wonderful time with it regardless of sales... I know that... but I do feel it would benefit the industry as a whole as much as it would Sony. Media Molecule, I feel, really should be recognized for what they've accomplished. Best of luck to them.
I skimmed that, but good points all around. Have an agree and a bubble. Personally, I won't be buying this unless my rental changes my mind. I don't have the creative flare to really dig this game as that's its biggest draw. My question, does it have a storyline? There's been so much focus on the creative side I can't recall ever really hearing about the one player mode...
I thank you very much. Most people can't be bothered to read my novels. lol To answer your question, yes there is a single-player 'story' mode. As far as having a real 'plot' and all goes I've heard it's pretty slim, but within the story mode there's a little over 50 levels created by the developers... which is said to take you about 10-12 hours to get through. I hope you enjoy your rental as well. I'm not not really someone with incredible 'creative flare' either... but you can sort of develop different ideas from playing through different levels that other users have created. There's some great stuff and I think it really inspires you to wanna give it a shot. And you don't even have to make a level really. Sometimes making little gadgets or vehicles and such is just so much fun in itself. It's not always easy to achieve your vision... even if it's simple. But there's a feeling of accomplishment when you do. I made a large bed complete with a shelf headboard and a cat lying at the bottom that meows and moves its tail when you get near it. Nothing too complex there... but it's such a rewarding experience. At least it was for me.
the ads for this game suck!
Let's face it, any time a highly anticipated game gets any sort of negative press someone writes an article claiming that the publisher has dropped the ball in the worst way ever and that it could ruin the game's chances of success. This is just another one of those articles. It is designed to drive traffic to the site in anticipation of people clicking on all of the little ads. In two days this article will be forgotten. LittleBigPlanet will not.
Actually I agree with him, I am in Australia, I haven't seen anything about LBP. When GTA4 was coming out there were posters on trains and tram station, there was tv advertisements etc. Heck when Halo 3 was about to come out, my university professors even knew something called Halo 3 is coming out. They didn't knew what xbox360 is but they knew there is something called Halo3. Unfortunately this is Sony's biggest weakness. They don't advertise at all and what they do is not good enough. I mean LBP is the only game that covers all domains from casuals to core gamers. Why not advertise it like hell. PS3 already has a steep price point here, they can't f*ck up xmas like this.
gta had a very very big marketing budget because take two was in a fight for survival (ea takeover) and it's independence rested on the success of gta. we will never know how much taketwo spent in marketing gta but i know for sure it was increased due to the ea takeover threat. the failure of gta to sale by a very big number would necessarily mean the end of taketwo. take two needed to print gta sales near the 10 million mark to say to analyst "we can do this on our own". only ssbb, wiifit, mgs, geow 2 and gta will have as big an adversting budget as lbp. so i have no idea what this journalist is talking about.
...is going to Stop LittleBigPlanet from being a MASSIVE WORLD-WIDE HIT!!! ;-P No STUPID little internet TW*T posting comments on the internet will stop it!!! No STUPID Micro$luts loving internet site will stop it!!! (Which people on this seem to Worship???SAD) The only people and thing who will be Screwed are Micro$oft and the xBox 360!!! ;-D +p.s 'Fable 2' won't save you(It's to late my Little xBot Zombie Lemmings)!!!!!!!!!!!!!!!!!!! ;-D
No STUPID little internet TW*T pressing my 'Disagree' Button on this will stop it!!! ;-D ;-D ;-D (GOD(Can i say that ;-D)it's so easy winding up these internet Freaks!!!) ;-D
they should of never recalled this game, was so hyped playing mario as a sack oy in 2.5 D now well now i've got fallout 3 and resistance 2 to play along side. still be game of the year but one line the whole game gets pushed back come on sony. Plus where are my cute cuddly sackboy sackgirl cuddly toys. I wanna wake up on xmas snuggled up with me sackboy and me sackboy pjs. Not that i will but just trying to put my point of view across, not since mario has anything come close to that fat plumber till now. If this was mircosoft we'd be seeing sackboys everywhere. But i'm glad sony keeping it classy and not milkin a great brand. just wish they did that bit more.
If anyone can do it, it's Sony.
Well, they may not have done the best job in this, but firstly, the delay was necessary, and secondly, at least they don't make idiotic comments like a certain games company.
M$ know how to treat delevlopers right. 360 is a gaming machine for gamers, whereas PS3rd is flopping because its a blu-ray player...
ps3 does have good games xbox360 does have good games now shut the f*ck up!!!!
we won't tolerate that kind of talk here in the OPEN ZONE. <--------walk this way
Any promotion is good promotion n any sence. I can c the little elf christmas commercials now.. This game will knock christmas stockins off
Not long before it arrives on xbox360 due to poor ps3 sales.
so you want the game?
1)360 Couldn't handle the graphics,psychics,effects 2)Microsoft doesn't allow use generated content 3)It's published by Sony 4)/Facepalm
since the music scandal its been on every show and national news paper here in the uk,MM was on prime time tv talking about this,now you can,t buy that type of advertising what ever your budget.lets see how it takes off its a new ip and word of mouth is all ways the best
i can't believe people can't see that. they produce really low budget ads and then recall the game for a controversial reason which just happens to be a hot topic. game is on the news getting exposed. lets not forget that this is a MAJOR release for sony. they knew what they were doing. the whole thing is a stunt. haven't you ever heard of 'any publicity is good publicity.' the recalling of the game was pre-meditated and was a part of the games marketing campaign. isn't it funny that this game isn't in the news for record breaking sales or its amazing innovation? isn't it funny how this game in particular should end up in the news? i think this game would FAIL at retail just like other games that try to be different. now because of this controversy, everybody knows about the game.
"isn't it funny that this game isn't in the news for record breaking sales or its amazing innovation?" Umm... it's been recalled, remember? Until it actually goes on sale there won't be any news. As for amazing innovation? Dunno about you but every reviewer and person that has played it has commented about its' innovation and originality. Me thinks you had a bowl of failios this morning before you tried flaming.
"the Xbox 360’s strong Christmas line-up of Fable II, Gears of War 2 and Banjo-Kazooie " Yup, as he mentioned Banjo-Kazooie, I stopped reading.
"and the P.C's strong 2009 line-up of Fable II, Gears of War 2" ;-D I'm not a RPG Fan so i won't get 'Fable 2' next year on P.C + 'Gears of War 2' Watching the screen jerking around all over the place on that Video yesterday made me feel ill, so i won't get that on P.C next year to!!! ;-D
I think Sony have handled LBP quite well. Ive seen it in papers, tv and lots of people seem to be talking about it. I will be very surprised if this isnt a big hit.
Stronger than ps3 line up of games thats if theirs any worth getting Motor storm 2 FLOP,Socom FLOP whats left.
why is everyone crying ,its just one week,it should be out on the 28th of october.chill out people.
i'm intressted in what MM will do with LBP my guess just be a great platform, correct me if wrong but could the psp create basic levels? and does it really have the storage space.
Sony is the next sega and it's a fitting end. R I P sony it's going to be a slow fall but you'll soon hit bottom and we will remember you for ps1 and ps2 but that's all you'll be to us just a memory. And let this be a lesson to the next console makers 600 dollar consoles will always end up with poor sales no matter how good your name brand is and poor sales = lack of titles from 3rd parties because it's just not worth it for them to waste the money developing for such a small user base. That gives the other consoles more games than you which makes consumers want to buy the other consoles even more because they have not only a lower price but more games. In the end it will be best just like with sega we can get sony games without having to pay alot for another console.
Because you have a shiny crystal ball into the future. You fail at life. The 360 will do just fine. The PS3 will do just fine.
you said something like a compliment to the 360! Take a seat babe, you might be coming down with something ;-)
A new day breaks. With a sharp intake of breath juuken wakes up from her stupor. The veil of sony propaganda lifts for the first time... Dazed, she blinks and looks around. The air is crisp, as is her mind. The chatter of the mind, a constant companion of the past, is gone. She observes the world, as it is, anew, without the blurry filter of mindcontrol The conditioning of the once great Sony marketing machine echoes like a distant thunder. Like a reluctant memory, she remembers it, then discards it, gladly. With unsteady gait, she embraces her newfound reality and finally, calmly, resolutely.... relaxes. Oh the bliss. Wisdom at last.
don't follow the light, stay with us on the Dark Side. Once you go Black, you never go back.
..well that was the best damn expressed BS i have ever heard my hat goes off to you sir :) it's not often i come across poetry on N4G... even if it is from a paranoid 360 b!tch now you just close your door at night or the scary Sony ninjas might get to you....
for only putting scary-sony-ninja-nutjobs on n4g and not in real life.