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Gamasutra: GMG On the Rise Of Retail Game Cards

GMG Entertainment is a publisher of "digital currency cards" for online gaming/entertainment companies, working with major U.S. retailers such as Target, Best Buy, Wal-Mart and Safeway, and has just announced a new range of pre-paid virtual item cards to be sold exclusively at Toys "R" Us.

The cards are individually branded with titles from GMG partners, including AdventureQuest, Cartoon Doll Emporium, Gala-Net, Stardoll, WildTangent and Zwinky, as well as a new partner, WeeWorld, allowing children to take the card and then enter the code in the online game of their choice, giving them in-game currency or items.

The announcement was made today by Rob Goldberg, founder and CEO of GMG Entertainment, and Gamasutra talked to Goldberg to discuss the company's entry in to the space, the unusual way that retail buying works, and the potential of pre-paid cards for both retailers and publishers.

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