Aesthetically, outside the few realistic looking stars, things are poor. Players run in an awkward looking straight backed style, making them look comedic at best. Players simply don't react to each other in a realistic manner like FIFA 09, so don't go expecting the same kind of jostling and bumping into each other induced tumbles.
Who are Konami trying to kid? They've done the bare minimum of work to get a brand new game on the shelves. Ignore all these critics still giving it a reasonably higher score because it "feels like Pro Evo". Unless they completely change the series, EA will be kings of the football genre for a long long time.