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How Nintendo Will Capture Younger Gamers Once Again

Nintendo Switch has been focusing on capturing the core crowd (unlike Wii) but marketing boss Doug Bowser sees the audience broadening.

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gamedaily.biz
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superchiller176d ago

Nintendo has always targeted younger gamers, who prefer bright cartoony games and don't mind when specs fall short of the competition. Their problem has always been that they don't target mature gamers, and that really hasn't changed much.