In 2014, Microsoft acquired the rights to the Gears of War franchise from Epic Games and formed a new studio — now known as The Coalition — to serve as the stewards of the brand, appointing series co-creator Rod Fergusson to lead the project. Things started out purposefully slow and steady. First, there was a remaster of the original game, followed by Gears of War 4, a game explicitly designed to be conservative.
Today at E3 in Los Angeles, Microsoft didn’t just announce the next Gears of War. It also unveiled a plan to turn the franchise into something much bigger than a console shooter series. Alongside Gears 5, there’s also a turn-based strategy game for PC called Gears Tactics, and a cutesy mobile game with a Funko art style called Gears Pop. These are games meant to broaden the audience for the series, both in terms of who plays Gears games, and where they play them.