Mythic: Blizzard is in for a "lengthy battle"

GI.Biz writes: "Warhammer Online: Age of Reckoning has only just begun to compete with World of Warcraft, says Mark Jacobs, Mythic's CEO, who commented "It's a marathon, not a sprint."

Speaking to GamesIndustry.biz, Jacobs took issue with comments made by Paul Sams, Blizzard's COO, that over half of the subscribers who left World of Warcraft for Warhammer Online had returned, which Mythic's CEO interpreted to as an accusation Warhammer users were leaving the MMO.

"One thing about MMOs is that people play multiple games," asserted Jacobs. 'That's one of the reasons I was very surprised by Paul's comments. He knows that people may play WoW and they'll play WAR and maybe even a third game at the same time.'"