VB:Target has significantly stepped up its Blu-ray Disc software and hardware merchandising, as it responds to rising customer demand for the format.
Starting in July, the chain reconfigured its home entertainment sections, granting Blu-ray titles 18 feet of in-rack display space. For two Los Angeles-area stores, that amounts to room for 150 title facings, marking a 67% jump from these same outlets' disc slots in May.
"Our goal is to create a fun, intuitive shopping environment where our guests will find all of there wants and needs under one roof," Target spokesman Joshua Thomas said. "Our guests are becoming increasingly interested in high-definition, and we are committed to providing them with a great assortment of the industry's best solutions."