Review by Tim Smith:
"There's no point in dealing with this game, with this LittleBigPlanet (henceforth LBP) without first dealing with the context in which it appears. First, let me introduce Hype:
Rise of the Robots, Epic, Driv3r, Spore, GTA IV: my gaming form – like yours - has had its ears, hands, mouths and eyes drenched in the rancid filth of pre-release game hype (and boy, were we the media culpable in all of those).
Back in the early days, said hype was restricted to magazines and the few BBSs that bothered to deal with such childish fripperies as video games. GTA IV and Spore, however, have taken the spreading of geld-growing brown propaganda to the mainstream.
The hype for Sackboy (and Girl) has been huge. And here is where I would like to make the first of my points about the 'game'. The hype has not been horribly intrusive or flash. There's been something quietly joyous and confident about LBP since first news began seeping out about it (or was seeped out).
Although Sacklad has been popping up in lifestyle titles, he's not been whored around in a whirlwind of obviously 'guerilla' campaigns or smothered in pseudo scientific language aimed squarely at the liberal chattering classes in the broadsheets. Don't get me wrong, there is time. However, as of this point, the feeling underlying the game is one of, as I say, confidence in a piece of work that Media Molecule obviously hugely enjoyed making and shows great pride in."