Sega's booth was hidden away in a corner at the backside of the Makuhari Messe. Despite this, Sega still drew in massive crowds. Joystiq supposes the guiding blue lights of Sega's logo would grab any fan's attention and bring them back towards the house that Sonic built.
This year's Sega offering was all about Yakuza 3, Phantasy Star, and many more DS J-RPGs. Why not take our Sega Booth Photo Tour and see things for yourself.