Richard Leadbetter: "The stakes were high. 2005 would kick-start a console generation that would offer a stratospheric leap in processing power and gaming capabilities compared to the ruling PlayStation 2 and its Xbox and GameCube competitors. Just prior to E3 2005, Microsoft had already announced Xbox 360 - bizarrely via an MTV special - but gamers weren't exactly amazed by the preproduction wares revealed therein. All eyes were on Sony for its E3 2005 reveal for PlayStation 3 and when it did eventually kick off, gamers were presented with an unbelievable array of cutting-edge tech showcases. Unbelievable, as in literally unbelievable."