Softpedia writes: "Ubisoft is ready to launch a very strong holiday line up with games such as Far Cry 2, Prince of Persia, Shawn White Snowboarding and EndWar will be out from now till Christmas. In order to gain a competitive advantage over the other big publishers, Electronic Arts and Activision Blizzard, the France-based one is preparing to start an extensive advertising campaign, to the tune of some 10 million dollars."
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