Sony's Gaming chief, Kaz Hirai told the Financial Times recently that his company has no plans to drop the Playstation 3's price leading up to the holidays because he believes the company's console provides the greatest value proposition out of any device on the market.
"The answer is yes, if you're asking, 'Are these the prices we're going with this Christmas?'" Hirai told the Financial Times. "When you really compare apples to apples, then I think we have a very good value proposition."
Hirai is obviously referring to the Playstation 3's Blu-ray player in his case for "value proposition," but I think he unfairly ties the price of the PS3 to that single component.
Sure, the Blu-ray player is arguably one of the most expensive parts in the Playstation 3 and you can't argue that it adds value, but the real consideration isn't "value proposition." Instead, Hirai needs to realize that most consumers are deciding on their next console purchase based off a cost-benefit analysis.
Do I get enough out of my Playstation 3 to justify spending that much cash on it? And more importantly, is it worth the additional $100-$150 it'll cost to have a PS3 instead of an Xbox 360.
Sorry, Sony, but I just don't think it is.