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Factors that could make or break WAR's longterm success

Syp over at the Waaagh! Warhammer Online blog looks at the title's 750,000 registered players figure and observes that merely buying the box (or the download) shouldn't necessarily imply that monthly subscription dollars will follow. There are a number of factors involved that will determine how well Warhammer Online does in the long run. There's no doubt that WAR is enjoying its time in the limelight -- even lukewarm reviews of the title still give it decent ratings, not to mention the hardcore contingent of players who are either fans of the IP or simply love that it's not World of Warcraft. But are many of these registered players only in WAR for the time being?

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