It’s no secret that the last few years haven't been kind to Microsoft. Whilst the big green behemoth used to perch atop the pile of last generation consoles, the Xbox One's infamously misjudged E3 announcement saw it slide to the bottom of the pack, almost overnight. Microsoft was left face down in the dirt, and although they've managed to somewhat pick themselves up, Xbox as a brand has never really dusted itself off.
Big releases in the form of Halo 5 and Gears Of War 4 didn't innovate enough to entertain hardcore franchise devotees, while more original titles such as Recore or Sunset Overdrive failed to make waves. Indeed, unlike the PS4 and especially the Nintendo Switch, this newest generation system simply hasn't been able to connect with fans.