Activision Blizzard made more revenues from microtransactions than actually selling video games in 2017.
As much as people hate them unfortunately they're here to stay because of success like this.
True and we will continue to see them test the market as to what is and what isn't acceptable. I see a continuous trend of less games being made and the ones that are being released will become games as a service to keep players playing longer. Prime example is GTA V.
News like this can really show us the future. MTs making more money than actual game sales...a practice that requires far less money to develop than actual games/content is the best thing that could happen for publishers. Now they've tasted blood, there's no going back. They will double down on MTs so hard in ways we cannot even fathom yet. Prepare to get milked.
@UltraNova They're greed will be their downfall. They only make this money because the games they create have something of a foundation to stand it on. Who's to say they won't see their own foundation as too much of a cost to profit? Build their house on sand and see what happens.
On the bright side, gaas only works with good games people enjoy enough to keep going back to. It's still a worrying trend however as long as the likes of Sony and Nintendo keep their focus on quality single player experiences, I can live with the big publishers doing their gaas stuff, most of their games no longer interest me anyway.
^ On the dark side of the bright side, skinner boxes make people return and get addicted. And it is not good game design. And it is used everywhere.
MT's in a f2p game. Understood. MT's in a game one already paid retatil price for to play? Not good. But apparently it's true what PT Barnum said, there's a sucker born every minute.
There here to stay says the defeated person. READ THE ARTICLE!!! SECRETLY talking about CANDY CRUSH!!! This money came from CANDY crush! People on N4G are assuming your talking about hardcore games! To be fair, about $2 billion of the revenue from microtransactions came from King, maker of popular games on Facebook and mobile devices such as Candy Crush Saga and Shuffle Cats.
This articles title is not telling you what it es even talking about when it comes to money. QUOTE: "To be fair, about $2 billion of the revenue from microtransactions came from King, maker of popular games on Facebook and mobile devices such as Candy Crush Saga and Shuffle Cats."
@indyman77, you're right! It is all the women casuals (50% of the market!) playing candy crush on facebook that is fueling GAAS. Whatever, I avoid those "games" anyway. They can pursue that market, nickel and dime them to death! Just keep it out of our console games and we're good.
Well at least a little solace that most of the revenue comes from the King division which produces Candy Crush. I still find it amazing that people spend anything on such mobile games. But it is clear some AAA publishers would like to add MT systems to their major AAA titles. Hopefully, the consumers who buy AAA games will reject this business model by not purchasing the games at all. I stayed away from Shadow of War, Star Wars BF2, and Forza 7.
I think what gamers value the most today is the time spent on a game and some of these multiplayer-online games require a ton of grinding and I think that's what is taking precedence in the market today. They see more value in games that you can continuously play than a one-time payment of a limited experience in single-player games. So I think that's what major publishers are seeing too and probably for years now. I blame WoW and LoL. lol
I refuse to be milked.
yup this is terrible news...
The article is talking about CANDY CRUSH. I can deal with candy crush making 2 billion dollars. QUOTE FROM THE ARTICLE: "To be fair, about $2 billion of the revenue from microtransactions came from King, maker of popular games on Facebook and mobile devices such as Candy Crush Saga and Shuffle Cats."
Are they? The success of Activision MT’s are very few in number if devs force them in games like EA did with Battlefront 2 I can assure you they will lose more money than they gain
I'm sorry but you (myself and others) are fighting a lost battle here. EA, MS and Activision will not back down on MTs. Its only time everyone else joins them. We need to get it through our heads and decide what to do, either we pay for a base game that its designed to be unfinished in order to entice further spending on MTs or we need to find another way to survive the impending future. Those who can afford to.spend tons of money and dont care how they spend it are ok O guess, the rest...well we're screwed.
@UltraNova really? Remember online passes and mobile games/facebook games being the future of gaming? No? That's because they all failed once gamers wised up the same will happen to GaaS games and microtransactions
Otto, if you read the article... you'd have read that $2 billion of that revenue came from mobile, so you're wrong about people wising up to spending on mobile gamss.
@UltraNova Are you a sellout? Why are you here preaching that we are defeated and there is nothing we can do? Why are you passing off CANDY CRUSH sales to prove your point? That is misleading. You are talking WORD FOR WORD MARKETING SPEAK! Lets see marking speak: They are here to stay.....Check There is nothing we can do about it.....Check It is the future everyone is doing it.....Check Yes your either weak minded....A sellout....or one of the posters that is paid to post as there day job for companies like Microsoft. QUOTE FROM THE ARTICLE: "To be fair, about $2 billion of the revenue from microtransactions came from King, maker of popular games on Facebook and mobile devices such as Candy Crush Saga and Shuffle Cats." Why is this fact that it is talking about candy crush not in any of the comments telling us we can do anything?
You now have a generation who want the quick fix the fast forward button etc All for a price. The days of putting in cheat codes are in the history books.
From article "To be fair, about $2 billion of the revenue from microtransactions came from King, maker of popular games on Facebook and mobile devices such as Candy Crush Saga and Shuffle Cats. King was acquired by Activision Blizzard in 2016." Which should be no surprise because Facebook games, if successful, can rake money. So 2 billion was from elsewhere. Also it doesn't state whether or not this includes Season Passes or for that matter WoWs subscription fees. The article just states that, "an annual record of over $4 billion of in-game net bookings." Minus the 2 billion mentioned above leaves us with 2 bn. Regardless, it's a staggering number. I just wish there was more clarification on the writers behalf. Something tells me there's more to this than simply MTs
And it's the 'success like this' that keeps games $60(like they still were 20 years ago) for us gamers instead of $120.
How come EA gets all the Hate and Activision and UBI don't get as much attention For those of you defending GAAS just wait this is the future No wonder why bungie doesn't care they sold enough copies than most probably made hundreds of millions from MT I am so glad I am single player gamer
Makes me truly hate people.
Just keep microtransactions out of the next Crash Bandicoot
it's more because gamers wont refuse to buy the games that have them
We did with Battlefront. It just takes some whales blowing a few hundred dollars on one game to make mad bank.
Battlefront still sold 8 million copies, thats more than just whales & casuals buying the game & using the micro-transactions.
Battlefront didn't get my sale. and I won't buy any of EA's games if I even smell their usual antics. Same with the rest of them.
The main reason SWBF2 didn't do as well as expected on release was due to the massively hyped COD WWII being released just two weeks before it. In several lists we saw that SWBF2 was #2 in sales, below COD. Had there been no COD to steal its thunder, SWBF2 would surely have been an undeniable success on release.
"We did with Battlefront" no, you did. "we" um..ok. You don't speak for the whole gaming community. The game moved like 9 million units. Some refuse to buy and thats ok, but clearly others don't care and simply play games for fun and not for agenda/
Most people DONT read articles they read headings and comment! That is why they didnt see it was mostly mobil candy crush kind of games.....In fact 2 billion was from candy crush.. @Rachel_Alucard is correct. We did not buy that is why EA took the Micro transactions OUT of it. @Rrokkbrin your point is backwards. People still brought battlefront BECAUSE WE FORCED THEM to take them out!
@rokkbrin Yeah when you add in star wars fans, shooter fans, and everyone that doesn't research things online yeah its definitley more then just casuals and whales. @edmix How many fallacies do you push in every comment? No wonder everyone is against you, I don't know why you bother because what you say is either incorrect or a fallacie arguement.
Sadly idiots and casuals keep buying them...
Somewhat. I'd say a good portion of sales are due to kids.
Not every kid has access to their parents credit card with no questions asked. I assure you that I would know pretty dam quick if my kids started spending money on my cc. I wouldn't be so quick to blame kids, there are plenty of responsible adults out there that are freely spending their own money.
@JackBNimble Credit cards aren't the only way to buy dlc :p. I know my younger cousin's ALWAYS have their parents buying them PSN/Xbox cards.
It's their money, so they're free to do what they want with it, but it doesn't help when you have devs design their game in such a way that it tries to lead people into buying into their MTs by, say, making the grind so incessantly tedious. In AC Origins, they eliminated their usual passive method of generating money in game, and made it ridiculously difficult to generate a lot of money in the game - they even targeted legitimate farming spots, and patched the game to net you less money for certain items from these farming spots. All of this, of course, designed to lead people into buying their money packs. Helix credits, which used to be gained from missions, are now behind a paywall. They put items you used to be able to get from an in-game merchant behind a paywall. There are items purchasable via Helix credits that can be obtained from their loot box system, but the drop rate for those items is rigged in such a way that it requires a lot of in-game money, and you get a lot of duplicates of items you can get at a run-of-the-mill merchant - someone on PC spent 5 million of in-game money on the loot boxes before getting one of those items.
Shadow of war was also painfully obvious to where it diluted the gameplay to screeching grind. There's a limit to what is reasonable and I fear it may get worse
Which is precisely why your tears are useless.
No, it’s more about how major publishers just don’t care about consumers value anymore. So you want people to stop criticizing even it’s called “tear”. Is that you want ?
I don’t see you criticising naughty dog for micro transactions,that’s why nobody takes you fanboys seriously .
@Movefasta1994 Do you really think i’m not aware of that ? I haven’t touch The Last of US MP because of the micro transactions PTW and yes i did said about UC4 MP. Do I think ND will put MT in The Last of Us Part 2 MP ? Yes, but I do want ND just get rid of MT for good. Also, I don’t like Halo 5 MT even they are cosmetic. Here the thing, I don’t like any developers and publishers put MT in AAA games. I did said about what I am, so I don’t need to say too many times. But do I think Sony is perfect ? Sony will never be perfect.
Consumers buy more MTs than games, consumers don’t care about value either lol. Or maybe they see value in MTs, you don’t speak for everyone. I don’t want you to stop anything, you’re free to criticize whatever you want. I’m merely pointing out that your criticism is useless. That headline voids out your opinion in terms of “what gamers want”.
People keep criticizing these things even you think these criticisms are worthless or not. Look, I don’t like MT in AAA games. It’s just wrong.
Yes, people keep criticizing these things. But MANY more people keep buying these things whether you like it or not. Who do you think activision is going to side with? Put your bias aside and think about this logically... you have A) I hate MTs, they are wrong and I don’t want to spend more money Or B) I want to keep spending money on the same game. You talk of consumers like you are the only consumer that matters. When really you are the bottom of the totem pole.
Yeah. Nothing but Candy Crush type games in the future. Worth crying about. That's where most of this MT revenue came from.
LMAO brah the spin tho. Half of 4 billion dollars was king games. 4 billion dollars a year in bullish, that’s insane. “It’s only 2 billion in real games, nothing to see here”. You are smarter than that my dude.
Based on your original post, I actually agree with you. People complaining are unlikely to change publisher policies in regards to having a new revenue stream. But assuming that the other 2 billion was for the kinds of games we like to play, then there is still quite a bit of revenue from the other games as well. COD alone was around 350 million in revenue alone. WOW expansions tend to be big sellers. Overwatch is still selling, although does do well in MT. I'm not really sure what other high profile games they had last year, but they had some smaller games which likely had modest budgets which also returned a profit.
Destiny 2 but that still doesn’t match 2 billion or even 1 billion in sales revenue. How many of that 2 billion were done in these games? Complete speculation here but I’m willing to bet a good chunk of that 2 billion was cod ww2 and it exceeds 350 million easily.
Not sure what Destiny sold so couldn't say. But if you add up their 4 games we both listed, I'd say it's probably close to 1.5 billion. With all their other titles, which are numerous although I can't think of any since I don't care for most of their releases, I'd say that they still make good money on actual game releases. You weren't saying that games wouldn't keep getting made though, just that MT will keep going on. To which I actually agree with, because I can't imagine any publisher is going to cut out MT across the board when it's such a substantial revenue stream. Investors in general really don't like making less money.
I don’t think destiny 2 sold as much as cod but let’s say it made 350 as well. Do you think overwatch, WoW and misc titles could make another 300 million in sales? I don’t think so, it might be close but I doubt it. Nah I’m not saying they won’t make games, they need the games to push MTs lol. Even if they had 2 billion in sales and matched it with 2 billion in MTs then they would be stupid to stop doing it. It’s not going away and people need to pick their battles, the wolf crying isn’t doing anything lol. Even if Germany banned the games they could easily recover the loss.
WOW alone could account for half a billion in sales. Sub rates are probably around half a billion, although I'm not sure where their sub rates are anymore. Misc titles likely do make up around a quarter million in sales....they release a lot of games. Probably pointless to speculate. Eventually they'll release the numbers to their investors, and it'd be easy enough ti discern the numbers from those reported here, and those investor reports.
Yeah that’s true. I wasn’t thinking that you pay monthly for Wow, I’ve never played it. I don’t even hear about it anymore, i figured the early access steam stuff wiped it out lol. The worst part about Wow is that it’s another notch under “games as a service” in those investor reports. Gamers keep saying they don’t want things but the money keeps saying otherwise. That was my only point really with added comedic value.
That's pretty sad. Shows that lootboxes and microtransactions won't go away anytime soon. Long as they keep it purely cosmetic then it won't be too much of an annoyance.
"about $2 billion of the revenue from microtransactions came from King" Well it basically means microtransactions in full price games didn't make more money than selling games. Because all King games are free, so you can assume 99% of other sales are attributed to selling games.
Yes, but the news spin is what counts here and Activision is spin-king.
Some of the rest of it would have been from MT as well. But excluding King, they got a healthy revenue from the selling of games, and it was bolstered by MT, and likely WOW subscription fees.
It's evident there are people who don't mind spending their money on MT's.
Its evident that people who dont mind are either oblivious people who don't care nor do they know what supporting MTs from predatory corps means for the future of this industry or are simply stupid.
It's called...freedom of choice.
Thanks Overwatch. I think that is the game that birthed GaaS in the first place. Though Overwatch LB's were cosmetic, GaaS games will take it a step further and make bullets and guns into lootbox drops. You have 10 bullets to a clip. Spend money to get more ammo. If the ammo you get is not for the gun you have, it's not our problem.
Overwatch didn't create GaaS, it has been around far longer than Overwatch.
That’s stupid, who would play that? The things about MTs, the game has to be good in the first place to even consider wasting more money. Gaas will not “take it a step further” simply because nobody would buy that. It’s a stupid scenario you pulled out of thin air lol.
This is bad news for gamers.
Right now EA be like, Saaaaay whaaaaaaaaaaaat? Where are the torches and pitchforks for Activation Blizzard?
LOL Exactly. People are too busy hating EA, they ignore all the other corporations who do it too.
Exactly. It's like a weird satyre. Even now in this thread people keep blaming a game that has had 0 Mt's since day one. Hate is blind.