"A 103? plasma in itself is pretty baller. Add a drop-down and 180-degree rotation system and we're talking about a whole different level of cool. As the video above shows, the 500-pound plasma descends from a soffit (overhang) and can then be rotated up to 180 degrees once in the viewing position. Perfect for concealing a big screen in your formal room and making your TV visible from multiple rooms in your crib."